I met Serg back in 2016 when we were both working in Streetwear on La Brea Ave in Los Angeles. I was intrigued by his brand Hotel Romeo's storytelling aspect. It's rare to see a LA based label owned and operated by a Veteran these days.
We bonded over the years through a respect for the outdoors; our favorite range is both the Eastern Sierras. Part I of our collaboration features a numbered set of Paracord Key chains (10) and an interchangeable key leash.
Leave a comment